KGB with 602 branches spread over 14
Kerala districts is slowly spreading the Joy of Safe Banking across Kerala.
KGB has taken a massive leap into
digital banking with the launch of DiGi KGB in the first week of April 2017.
You can download this App from Playstore.
This is first Selfie APP launched by any RRB in India.
The complete list of Regional Rural
Banks can be viewed here
Kerala Gramin Bank (KGB) is a Regional
Rural Bank (RRB) formed on 08.07.2013. The bank was formed by amalgamating the
two RRBs of Kerala namely South Malabar Gramin Bank and North Malabar Gramin
Bank.
The head office of Kerala Gramin Bank is at
Malappuram and the sponsor bank is Canara Bank.
Kerala Gramin Bank is the largest Regional
Rural Bank in the country with a total business of above Rs. 26,800 Crore and a
network of 600 branches spread all over Kerala, serviced by a dedicated team of
3,500 plus staff members.
DiGi KGB is a selfie account opening and
m-passbook application that is offered by Kerala Gramin bank. It is a light
weight, robust and highly informative app that enables the user to create
savings bank account instantly. It also gives complete real time information about
all the accounts of the customer.
Kerala Gramin bank is the first Regional
Rural Bank in the country to launch a such an app.
The highlights of Digi KGB are:
1) Selfie Account Opening -
2) Mini statements, Balance Enquiry and
Passbook of all the accounts, in real time, pertaining to the Customer KGB
accounts
3) the ePassbook is locally stored in
device, and once downloaded it can retrieved offline at any point of time.
4) Another unique feature is the provision
for the account holder to update user remarks against passbook entries. This feature
will enable faster reconciliation of the bank enteries and also encourage
account holders to transact through DiGi KGB.
5) Customers can locate ATMs or KGB
branches through ‘Locate Me’, GPS feature or by manual search option.
6) Standard Interest calculators for Fixed,
Cumulative, Recurring Deposits.
7) Loan EMI calculator.
5 Points through which KGB can encourage potential
customers to become KGB customers via
DiGi KGB
Point No 01) – Run conversion campaigns at
its 600 plus branches
Point No 02) – Enable limited time free
WiFi at its 600 plus branches for download of DiGi KGB App and become a KGB customer
on the spot.
Point No 03) - Offer Limited Time sign up bonus for potential
customers to download DiGi KGB App and
sigh up for KGB accounts.
Point No 04) – Explore synergies with NPCI
BHIM App especially from the rewards angle
Point No 05) – Highlight the DiGi KGB app
on its webpage, as the same is still not highlighted on its webpage.
Another interesting App by Kerala Gramin
Bank is “Little KGB”
The “Little KGB”, primary target are kids
and the main purpose of “Little KGB”, is to inculcate banking and savings habit
in children. KGB stands for "Kids Go Banking".
Today's children are more inclined to
technology. Hence at Kerala Gramin Bank, Team KGB decided to embrace the medium
of smart phone to reach out to children.
The chief character in “Little KGB”, is
NOTEY,a naughty boy who becames a coin by the ire of a wizard. During his
journey he meets children of different walks of life. He guides them to savings
and guides them regarding the different benefits of banking.
Every story ends with some questions about
the story. User needs to answer the simple questions to continue to the next
story.
Little KGB is available in both Malayalam
and English. In the near future, KGB Team along with OrisysIndia team plan to
introduce more fun and frolic in the app in the days to come.
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